Organizers
Hairdressers’ Union of Ukraine:
since 1998 it is a member of International Organization of Hairdressers (Organization Mondial Coiffure) ОМС, since 2000 is a member of Worldwide organization Intercoiffure Mondial.

Primary purpose:
Development of Ukrainian market of hairdresser art, nail aesthetics and make-up
upgrading of public services quality;
presentation of country in the World market.
Company S&A Group:
15 years of successful business at the beauty market of Ukraine.
Projects of company:
- exhibition activity
- publishing house
- educational methodical center
- salons of beauty
- network of the specialized shops

History of measure
From 1996 company «S&A Group» organizes competitions, master-classes and seminars for specialists of beauty industry.
In 1998 under an aegis of Hairdressers’ Union of Ukraine the first Championship on a hairdresser art was organized.
In 2002 all events, organized by Hairdressers’ Union of Ukraine and company «S&A Group» were incorporated in the scale measure of beauty industry of Ukraine – «Beauty Salon» exhibition.

For today «Beauty Salon» is an event of national scale, bringing over to itself enhanceable attention of professionals of beauty industry, public and MASS-MEDIA, due to original creative projects, quality of display and Championship on hairdresser art.

«Beauty Salon» Exhibition is:
• An annual international professional

measure in industry of beauty, which comes into notice

of all specialists of this industry;
• Unique possibility for enter the trade marks

to the Ukrainian market and search of distributors;
• Universal possibility for advancement

of trade marks of companies, workings at the Ukrainian market;
• Popular venue of professionals of beauty industry.

On the same territory during the

3 days of springs in the Exhibition center «KievExpoPlaza»:
• International Forum «Cosmetologist»;
• Championship of Ukraine on the hairdresser art of «Svit Krasy»;
• Display of national and foreign companies,

workings at the market of beauty industry ;
• Teaching seminars;
• Master-classes;
• Demonstration of Championship winners’ works;
• Drawing of prizes by the companies-partners of project;
• Non-stop show program on the Art-podium. 

The distinguishing feature of the

conducted measures is target group:

professionals of beauty industry

and companies workings at this market,

studying professional educational establishments.
Hairdressers – 33%
Masters of nail aesthetics – 16%
Cosmeticology 28%
Contiguous type – 18%
MASS-MEDIA – 5%

The audience of measure is opened

to perception of information and

predispositioned to the purchases.      

 International specialized exhibition of beauty industry Beauty Salon:
- Professional hair care
- Hairdressing equipment
- Professional cosmetic treatment and equipment
- Materials and equipment for nail aesthetics
- Professional make-up
- Equipment for SPA-s and saunas
- Solariums, accessories and treatments.
- Hydromassage
- Tattoo and piercing equipment and materials
- Specialized press 

Values of projects
• Narrow specialization. Participating in the projects

of professionals of beauty industry.
• Reliability. Providing high-quality and reliable services.
• Informing. Wide presentation of all branches of beauty industry.
• Comfort. The measure is conducted by such way

that most complete information of beauty market is available.
• High communicative effect.
• Status. Fixing of image of company which

participating and supporting National Championship of Ukraine, Forum and exhibition.

High commercial interest among informative partners

and business representatives

Scale of elite international measure with lot of the attracted professionals,

masters of style, representatives of the largest perfumery and

cosmetic companies, stars of hairdresser art, show-business and photographers, causes all greater attention at companies-partners and business representatives.

An event is acquiring the image of bright and unique holiday

of beauty and creation.

Possible variants of participation ТМ in a measure:
- An exhibition stand in the area of display
- Presentation of goods and services on seminars
- Sponsorship of Ukrainian Cup Open, Forum «Cosmetologist»,

exhibitions «Beauty Salon»
- Additional forms of participation (talked about individually)

Terms of participating in a measure: ..... 

 
Statistician of exhibition BEAUTY SALON 2008:
Amount of exhibition space: 10 500 sq.m.
Amount of companies - participants: 210
Countries-participants: Ukraine, Pakistan,

Russia, Poland, Turkey
Amount of visitors: 20 000